Apple announced a new 4G LTE iPad featuring a 9.7-inch retina display Wednesday, following months of speculation about the company’s next big launch.
Its name? The new iPad.
The company made the reveal on stage at San Francisco’s Yerba Buena Center for the Arts, home to Apple’s previous two iPad launches.
The new iPad — which starts at $499 — has retina display, a 5-megapixel camera (with the same optics sensor from the iPhone 4S) and 1080p video recording.
“[It has] text sharper than a newspaper. Photos will look incredible. Fonts look amazing,” said Phil Schiller, Apple’s SVP of worldwide marketing, during the event. “[It has] the best mobile display that has ever shipped.”
The new iPad will hit stores Friday, March 16, in the U.S., as well as in Japan, the UK, Canada, Switzerland, Germany, France, Hong Kong, Singapore and Australia. It will be available in both black and white.
Weighing in at 1.4 lbs and 9.4mm thick, the LTE device will work with AT&T and Verizon in the U.S., and Bell, Telus and Rogers in Canada. It will have 10 hours of battery life and 9 hours on 4G.
Pre-orders start today. Wi-Fi only iPads will cost $499 for 16 GB, $599 for 32 GB and $699 for 64 GB.
4G models will cost $629 for 16 GB, $729 for 32 GB and $829 for 64 GB.
The iPad 2 will now cost $399 for Wi-Fi and $529 for Wi-Fi and 3G capabilities.
The iPad will also feature retina display with 2048 x 1536 pixels and 264 pixels in each inch. It will have a whopping 1 million more pixels than HDTV.
The new device will also boast 44% greater saturation and A5x quad-core graphics.
Camera
The tablet also comes with significant camera upgrades. An upgraded iSight camera has 5-megapixel resolution with backside illumination. In addition, the camera includes a 5-element lens and a hybrid IR filter. It also includes autofocus and white balance and an edge-to-edge, auto-focus lock. In essence, Apple has taken the optics of the iPhone 4S and put them in the iPad, albeit at a slightly lower megapixel rating.
The camera records video in 1080p, up from 720p on the iPad 2. It includes built in video stabilization, which as iPhone 4S users know, works surprisingly well.
Apple sent press invitations last week for today’s event, teasing “We have something you really have to see. And touch.” Although some believed the “see” alluded to a new retina display for the next-generation iPadothers said it could be a reference to two product announcements — and that’s exactly what happened.
Apple also announced a new Apple TV, which features a streamlined interface and supports 1080p video. Movies and TV shows from iTunes are now available in 1080p.
Software updates are also available for iMovie, GarageBand and iWork — starting today. It also released a stunning new iPhoto for iPad app ($4.99) that will allow users to manage and edit pictures.
What do you think of the news? Is it what you were expecting? Let us know in the comments.
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